Next Batch starts on 14 September 2026 ; call +91 8825821942
Google Ads Course with Practical Training and Certification
Why Learn Google Ads Course at St. Joseph’s Digital?
-
Learn from Sugin Benzigar, a digital marketing trainer with 16+ years of industry experience, trusted by 1,500+ students since 2015, who has managed ₹7 crore+ in Google Ads media spend.
-
Follow a detailed Google Ads syllabus that covers performance marketing, campaign structure, keywords, targeting, ad copy, landing pages, conversion tracking, ROAS, and Performance Max campaigns.
-
Learn Google Ads practically by building and optimising a performance-focused Google Ads campaign.
-
Receive course notes and session recordings to revisit concepts and strengthen your learning after class.
View Google Ads Course Syllabus>
Google Ads course covers Google's latest ad types like Performance Max
Get Google Ads Course Details
Why should you learn Google Ads in 2026
Google Ads is a valuable digital marketing skill for both career growth and business growth.
₹7.3 Lakh Crore in Google Advertising Revenue in 90 Days
Google generated around
₹7.3 lakh crore in advertising revenue in Q1 (jan - mar) 2026. That's ₹7.3 lakh crore in 90 days.
Of this, around
₹5.7 lakh crore came from Google Search & other advertising,
₹0.9 lakh crore from YouTube ads and
₹0.7 lakh crore from Google Network advertising.
As businesses continue to invest heavily in Google advertising, learning Google Ads, PPC, paid search and performance marketing can be a strong pathway to a career in digital marketing, with growing demand for skilled Google Ads professionals.
Reach High-Intent Customers Faster
Why wait for organic rankings when customers are already searching?
Google Ads helps businesses reach people actively searching for their products or services through paid search advertising.
Google and YouTube are present in 93% of consumer journeys in India where people discover a new brand, product, service or retailer.
With the right keywords, ads and targeting, businesses can turn search intent into website visits, leads and sales — without waiting for SEO or organic reach to grow.
Hear Directly From Our Students
Listen to what our real students say about this Practical Google Ads Course, how it benefited them.
Rated 5/5 on Google.
Trusted by learners like Antony Jona, Shriram, Senthil Nayagi, Sharda, Pravin, Abdul, Pavan and more than 1500 students, since 2015.
Listen to more than 20 students video testimonials before deciding
Google Ads Course Highlights
At St. Joseph’s Digital, you build a strong understanding of Google Ads and move into advanced campaign concepts across Search, Display and Performance Max. Learn through real-world examples and practical assignments, with campaign planning, keyword strategy, ad creation, and landing pages optimization.
15 Days of Live Google Ads Training
Build a strong understanding of Google Ads through 15 live weekday sessions, covering how paid search works, customer search journeys, campaign planning, keywords, bidding, targeting, campaign optimisation and more.
Search, Display, Performance Max and Beyond
Learn multiple Google Ads campaign types, including Search, Display and Performance Max, along with keywords, ad creation, targeting and landing pages.
Learn Google Ads by Doing
Create ads in your own Google Ads account and plan and build a campaign from keyword research to campaign execution, with practical assignments throughout the course.
Additional Highlights of The Google Ads Course Include:
-
Real campaign experience from ₹7+ crore in media spend - Know more about Trainer's Experience >
-
Flexible session timings.
-
Google Ads Course Completion Certificate - issued by St. Joseph's Digital.
-
Course notes and class recordings for revision.
-
Practical Google Ads assignments throughout the course.
Upcoming Batches for Google Ads course
Learn through practical instructor-led sessions with a trainer who brings 16+ years of digital marketing experience.
Batch Start date | Batch Mode | Batch Type | Batch Timings ( IST) |
|---|---|---|---|
09/09/2026 | Offline | Weekdays | 11:00 AM |
07/09/2026 | Online | Weekdays | 06:00 PM |
31/08/2026 | Online | Weekdays | 07:00 PM |
Meet Your Google Ads Trainer
Sugin Benzigar
Sugin Benzigar is a digital marketing trainer with 16+ years of experience working across Google Ads, Google Ads, social media marketing, web analytics, and performance marketing.
He has managed Google Ads campaigns with media spends of ₹7+ crore across education, commercial real estate, retail, hospitality and manufacturing.
His experience includes Search, Display and YouTube campaigns, campaign planning, landing-page optimisation, lead generation and conversion-focused advertising. Know more about the trainer’s Google Ads experience ›
Having trained 1,500+ learners since 2015, Sugin’s approach is practical and clear: understand how SEO works, learn why each step matters, and build the confidence to apply it on real websites.
Brief Syllabus of Google Ads Course
7 Detailed Topics
From Google Ads fundamentals and account architecture to Search campaigns, landing pages, conversion tracking, metrics, Display and Performance Max
5 Practical Projects
Apply what you learn through practical Google Ads assignments, including creating ads in your own Google Ads account and working through campaign planning and execution.
Explore the key topics covered in our live online Google Ads course—from understanding paid search and customer search journeys to keyword research, campaign creation, bidding, targeting, landing pages, conversion tracking, optimisation, Display and Performance Max campaigns.
Below is a brief overview of the 7 Google Ads course topics. You can explore each module in detail or view the complete Google Ads course syllabus.
Want to learn Google Ads along with SEO, social media marketing, analytics, and more?
Explore our Complete Digital Marketing Course to see the full programme.
Topic 1: Understanding Google Ads as a Performance Channel
-
Understand how Google Ads works for businesses.
-
Learn customer search intent and the ad auction.
-
Learn bidding, CTR, Quality Score and ad relevance.
Topic 2: Performance-Focused Account Architecture
-
Learn how to structure Google Ads campaigns and ad groups.
-
Organise keywords using match types and negative keywords.
-
Set targeting and budgets for better campaign performance.
Topic 3: Creating & Optimizing Search Campaigns
-
Create and structure your Google Ads account and Search campaigns.
-
Write relevant Search Ads using AI-assisted ad copywriting and ad assets.
-
Align ads with relevant landing pages to improve CTR.
Topic 4: Landing Pages for Performance
-
Understand why landing pages matter in paid advertising.
-
Create relevant, conversion-focused landing pages with strong message match.
-
Improve user experience, calls-to-action and reduce conversion friction.
Topic 5: Metrics
-
Understand key Google Ads metrics such as CTR, CPC, conversion rate and ROAS.
-
Learn to evaluate cost, conversions, value and impression share.
-
Analyse search terms to understand campaign performance.
Topic 6: Conversion Tracking & Measurement
-
Understand conversions and set up conversion tracking.
-
Measure leads, sales, conversion value and campaign performance.
-
Evaluate ROAS and make better advertising decisions.
Topic 7: Other Google Ads Campaign Types
-
Learn Display Advertising and audience targeting.
-
Understand Performance Max campaigns.
-
Know when to use different Google Ads campaign types.
Tools & Platforms You Will Learn During Google Ads Course
Google Ads is the platform used to run campaigns, whether the budget is ₹100 or ₹1 crore.
-
What makes the difference is how the account is structured,
-
which campaigns you choose,
-
how you target and bid, and
-
how you optimise performance.
This course focuses on the knowledge and strategy you need to use Google Ads effectively—not just how to operate the platform.
Google Ads Platform
-
Google Ads — The primary platform used throughout the course for campaign creation, management and optimisation.
AI Tools
-
AI Tools — ChatGPT and Gemini are used as supporting tools for generating and refining ad copy.
AI can help you create ad copy faster, but effective Google Ads campaigns still depend on keyword research, search intent, and the right campaign strategy.
Who Can Take This Google Ads Course?
You don't need prior knowledge of Google Ads or Search Engine Marketing to join this Google Ads course.
The programme starts with the fundamentals and gradually takes you through campaign planning, keyword research, ad creation, targeting, bidding, optimisation and measurement.
Whether you're looking to build a new skill, upskill in your current role or explore a new career path, you'll be guided throughout the programme.
Working Professionals in Digital Marketing
Already working in digital marketing, SEO or related roles?
Learning Google Ads can help you expand your skill set beyond organic search and social media and take on a wider range of digital marketing responsibilities.
This course provides a structured way to learn Google Ads from the fundamentals and apply it through practical assignments.
Career Changers
If you're considering a career in digital marketing, Google Ads can be a valuable skill to add to your toolkit.
You don't need to know SEM or Google Ads beforehand. We take you through the fundamentals step by step, helping you understand how campaigns work and build confidence in using Google Ads.
College Students & Graduates
Students from any college or academic background can take this course. You don't need prior experience with Google Ads or digital marketing.
The course introduces you to Google Ads from the basics and gives you an opportunity to develop a practical skill that can complement your studies and future career.
Google Ads Course Completion Certification
Receive a course completion certificate from St. Joseph’s Digital upon successfully completing the Google Ads Course program.
The certificate provides a formal record of your training and can be shared on LinkedIn and added to your professional profile.
Detailed Google Ads Course Syllabus
Our Google Ads course syllabus takes you from the fundamentals of Google Ads and customer search journeys to practical skills such as keyword research, campaign planning, ad creation, targeting, bidding, landing pages, conversion tracking, optimisation, and performance analysis.
The course is designed to help you understand Google Ads in detail and apply what you learn through practical assignments. You will build the confidence to plan, create and optimise real Google Ads campaigns and use Google Ads as a powerful digital marketing skill.
Introduction
Performance marketing focuses on generating measurable business outcomes from digital marketing activities. Google Ads allows businesses to reach potential customers when they are actively searching for products and services. But successful Google Ads campaigns require more than creating advertisements. In this module, you will learn how to plan, create, evaluate, and optimize Google Ads campaigns with a performance-focused approach
Topic1: Understanding Google Ads as a Performance Channel
-
Why Businesses Use Paid Search
-
Google Ads and Performance Marketing
-
Business Goals vs Advertising Goals
-
Understanding the Customer Search Journey
-
CTR and Its Importance in Campaign Performance
-
Quality Score and Ad Relevance
-
Bidding and Budget Allocation
-
Understanding the Google Ads Auction
Topic 2: Performance-Focused Account Architecture
-
Google Ads Account Structure
-
Campaign Structure
-
Ad Groups
-
-
Keyword Grouping & Optimization
-
Match Types
-
Negative Keywords
-
Geographic Targeting
-
Audience Targeting
-
Budget Allocation
-
Structuring Campaigns for Better Performance
Topic 3: Creating & Optimizing Search Campaigns
-
Creating a Google Ads Account
-
Creating Performance Optimised Search Campaigns
-
Search Ads
-
AI-Assisted Ad Copywriting
-
Writing Ads for Relevance and CTR
-
Ad Assets
-
Landing Page Relevance
-
Ad-to-Landing-Page Alignment
Topic 4: Landing Pages for Performance
-
Why Landing Pages Matter in Paid Advertising
-
Landing Page Relevance
-
Message Match
-
Conversion-Focused Landing Pages
-
Call-to-Action
-
Landing Page User Experience
-
Reducing Friction in the Conversion Process
Topic 5: Metrics
-
Understanding Key Google Ads Metrics
-
CTR
-
CPC
-
Conversion Rate
-
Cost per Conversion
-
Conversion Value
-
ROAS
-
Impression Share
-
Quality Score
-
-
Search Terms Analysis
Topic 6: Conversion Tracking & Measurement
-
What is a Conversion?
-
Setting Up Conversion Tracking
-
Measuring Leads and Sales
-
Primary vs Secondary Conversions
-
Evaluating Campaign Performance
-
Understanding Conversion Value
-
Measuring Return on Advertising Spend
Topic 7: Other Google Ads Campaign Types
-
Display Advertising
-
Content Targeting
-
Audience Targeting
-
Performance Max Campaigns
-
When to Use Different Campaign Types
Google Ads Career Opportunities and Salary
Google Ads is a specialised performance-marketing skill used to generate leads, drive sales and measure advertising results.
As businesses invest more in digital advertising, it opens opportunities in PPC, SEM and digital marketing.
Google Ad skill sets are relatively one of the highest paying skillsets when comparing to SEO roles and social media roles. with freshers receiving and average of 2.5 to 4.5 LPA
Google Ads (Paid ) Roles You Can Apply For After Course Completion
-
Google Ads Executive
-
PPC Executive
-
SEM Executive
-
Performance Marketing Executive
-
Paid Search Executive
Google Ad Roles Salary (in ₹) for Freshers (0 to 1 years experienced) in Various Indian Cities
-
Chennai - 2.7 to 4.0
-
Bengaluru - 3.0 to 4.5
-
Mumbai - 3.5 to 5.0
-
Hyderabad - 3.0 to 4.5
-
Delhi NCR - 3.0 to 4.5
All the Google Ads (Paid ads/ PPC/SEM executive) fresher salaries are mentioned in Indian Rupees and in Lakhs Per Annum (LPA). Updated as on September 2026. Based on data from Hyring, Indeed and Glassdoor
Google Ad Roles Salary (in ₹) for 3 Years Experienced Professionals in Various Indian Cities
-
Chennai - 4.5 to 7.0
-
Bengaluru - 5.0 to 8.0
-
Mumbai - 5.0 to 8.0
-
Hyderabad - 5.0 to 8.0
-
Delhi NCR - 5.0 to 8.0
All the experienced Google Ads professional (Paid ads/ PPC/SEM analyst/Sr. analyst) salaries are mentioned in Indian Rupees and in Lakhs Per Annum (LPA). Updated as on September 2026. Based on data from Hyring, Indeed and Glassdoor
Google Ads Course Combo Offers
Want to build more than one digital marketing skill? Choose a course combo and save ₹3,000.
Combo Offer 1: SEO Course + Google Ads Course
-
Learn how to grow visibility through both organic Google Search and paid search advertising.
-
Save ₹3,000 when you enrol in both courses.
Combo Offer 2: Google Ads Course + Meta Ads Course
-
The ultimate skillset in paid advertising, learn how to create visibility and reach audience with high intent.
-
Save ₹3,000 when you enrol in both courses.
Note: The combo offer is valid when you register for both courses on the same day as your first enquiry.
About Google Ads (Search Engine Marketing)
What Is Google Ads?
Google Ads is one of the most popular and powerful advertising solutions—not only from Google, but in digital advertising in general. It enables businesses to reach a highly relevant audience from the moment their ads start running, without having to wait for organic rankings to build as they do with SEO.
Launched as Google AdWords on October 23, 2000, Google Ads has now been around for 26 years. When it launched, text ads on Google Search were the primary paid advertising format. Google Display campaigns followed around 2005, and the platform has since expanded to include
-
Performance Max,
-
Local Ads,
-
App Ads,
-
Demand Gen and
-
YouTube campaigns,
addressing a wide range of advertising objectives.
Modern day Google Search Ads - being shown on Search Engine Results Page
search Query: Office space for rent in chennai
Sponsored results from advertisers like
-
Incuspaze
-
Regus
-
The Executive Centre
-
JLL
are shown in SERP
How Has Google Ads Evolved?
Interestingly, when Google launched AdWords in 2000, it initially used a CPM model. Google began adopting the CPC model in 2002, allowing advertisers to pay based on clicks.
From the beginning, Google focused heavily on ad relevance, giving relevant ads the opportunity to compete effectively rather than simply favouring advertisers willing to pay the most. This focus on relevance has remained an important part of how Google Ads works.
Google Display Ads - showcasing an ad from Adobe in Techcrunch.com
Who Uses Google Ads?
-
Google Ads is trusted by millions of businesses around the world, including small businesses, startups, e-commerce companies, large brands, agencies and in-house marketing teams.
-
Businesses use Google Ads to generate enquiries, drive sales, attract customers and grow their business by reaching people who are actively searching for relevant products and services.
What Is the Cost to Run Google Ads?
-
There is no fixed cost to run Google Ads. Advertisers decide how much they want to spend, while the actual cost can vary based on keywords, competition, industry, targeting and campaign objectives.
-
According to WordStream, the current global average CPC stands at around $5.42. While CPCs have increased as competition on the platform has grown, the value Google Ads provides to businesses has continued to make it an important advertising channel.
How Big Is Google Ads Today?
-
Google Ads has grown dramatically since its launch. Google generated around ₹7.3 lakh crore in advertising revenue in just 90 days in 2026, compared with ₹661 crore for the entire year in 2000.
-
The growth from ₹661 crore in an entire year to ₹7.3 lakh crore in just 90 days shows how dramatically Google’s advertising ecosystem has expanded over the past 26 years.
Why Do Businesses Continue to Use Google Ads?
-
The fundamental advantage of Google Ads remains simple: businesses can reach relevant customers when they are already searching or showing interest in what they offer.
-
With the right keywords, targeting, bidding, ad relevance, landing pages and optimisation, Google Ads can turn customer intent into measurable clicks, enquiries, sales and revenue—making it one of the most important performance-marketing channels for businesses today.
Frequently Asked Questions About the Google Ads Course
1. How long is the Google Ads Course ?
This SEO course is conducted over 20 weekdays or close to a calendar month or 30 days. It starts with the basics of how search engines crawl and index websites, and covers keyword research, content optimisation, technical SEO, link building, SEO tools, and AI in SEO.
The course includes practical activities, giving you time to understand and apply each concept as you learn.
If you would like to complete the course within a customised timeframe, we also offer customised digital marketing training options. Write to sugin@stjosephsdigital.com or call +91 8825821942 to learn more.
2. Is this SEO course available online or offline?
This is an online SEO course. You can attend the sessions from anywhere and learn directly from the trainer through live, interactive classes. Course notes and session recordings are also provided for revision.
3. Are the session timings flexible?
Yes. Students can choose a session timing that suits their schedule, with sessions typically available from 10:00 AM to 9:00 PM. This means you can choose a slot outside regular 9-to-5 working hours as well, making the course easier to fit around college, work or other commitments.
4. Is the Google Ads course suitable for beginners?
Yes. The course is designed to take beginners through Google Ads step by step, starting with how Google Ads works and how customers search, before moving into keywords, campaign structure, ad creation, targeting, bidding, landing pages, conversion tracking and optimisation.
You do not need prior knowledge of Google Ads or SEM to follow the course. Practical assignments help you apply what you learn as you progress.
5. Is the Google Ads training practical or mainly theoretical?
The training is practical, not just theoretical. You will work through real-world examples and practical assignments, including creating ads in your own Google Ads account and planning and building a campaign from keyword research to campaign execution.
6. What topics are covered in the Google Ads course?
The course covers Google Ads fundamentals, customer search journeys, account and campaign structure, keyword research, match types, negative keywords, targeting, bidding, ad creation, landing pages, key metrics, conversion tracking and campaign optimisation.
You will also learn about Search, Display and Performance Max campaigns and when to use different campaign types.
7. Will I get practical projects during the course?
Yes. The course includes practical assignments where you can apply what you learn.
You will create ads in your own Google Ads account and work on planning and building a campaign, from keyword research to campaign execution, along with other practical activities throughout the training.
8. Are course notes and session recordings provided?
Yes. Course notes and session recordings are provided to support revision, practice and catching up on sessions when required.
9. Can I join the course if I am not good at coding?
Yes. Coding skills are not required to learn Google Ads.
The course focuses on paid search, campaign planning, keywords, ad creation, targeting, bidding, conversion tracking and optimisation, so you can learn Google Ads without a programming background.
10. Is placement support provided after the course?
Yes. Eligible learners receive placement support to prepare for relevant Google Ads, PPC, SEM and digital marketing opportunities.
This includes help with creating a strong resume, optimising your LinkedIn profile, and guidance on presenting your Google Ads skills and practical learning when applying for jobs.
11. Will I receive a certificate after completing the course?
Yes. Upon successful completion of the course, you will receive a Google Ads Course Completion Certificate issued by St. Joseph’s Institute.
12. Who can join this Google Ads course?
The course is suitable for working digital marketing professionals, career changers and college students looking to build Google Ads and performance-marketing skills.
It is designed to take learners through Google Ads step by step, so prior knowledge of Google Ads or SEM is not required.
13. How much does the Google Ads course cost?
Please contact us for the current Google Ads course fee and available enrolment options.
Our 15-day focused programme offers a practical way to build Google Ads and performance-marketing skills without committing to a longer digital marketing programme.
Price Match Guarantee: If you find a comparable Google Ads course with a similar syllabus depth and trainer experience, we will match the price, subject to verification.
Contact us to know the current course fee and available options →
Learn Google Ads from a trainer with real industry experience
With 16+ years of digital marketing experience, Sugin Benzigar has managed Google Ads campaigns across multiple industries and business objectives, including lead generation, sales and brand promotion.
Having spent more than ₹7 crore on media spends, his experience covers Search, Display and YouTube advertising, with campaigns built around real customer searches, keywords and business goals.
A few sample projects and Google search, Display and YouTube campaigns are mentioned below:
Commercial Real Estate
-
Workafella — Google Ads campaigns focused on lead generation for commercial office spaces, targeting searches such as “office space for rent in Mumbai.”
-
Riah Towers, Sharjah — Campaigns targeting property searches such as “2 BHK house for sale in Sharjah.”
Education and training
-
Mazenet Solutions — Campaigns for competitive searches including “Java training in Chennai” and “CCNA training in Chennai.”
-
SAP ABACUS — Campaigns targeting searches such as “abacus training for kids” and “best abacus school in Chennai.”
Consumer Products & E-commerce
-
Viveks — Google Ads campaigns for summer, festive and evergreen product promotions.
-
Robocook — Sales campaigns using Google Ads to promote electric cooking products.
Beauty & Bridal
-
Vurve Salon — Lead generation campaigns for bridal makeup, targeting searches such as “bridal makeup for women.”
Hospitality
-
Xanadu — Campaigns targeting hospitality searches such as “homestay in Masinagudi.”
Software & Security
-
K7 Antivirus — Sales-focused campaigns targeting searches such as “best antivirus for Windows 10.”
He has also managed Google Search, Display and YouTube campaigns for brands and businesses including GBR TMT, Palam Silks and Rebel Pads, across different campaign objectives and audiences.
Latest blogs
