Next Batch starts on 15 October 2026 ; call +91 8825821942
Live Google Ads Course Online: 15-Day Practical Training with Certification
Learn Google Ads Course Directly from an Experienced Trainer — Like a Classroom, but Live Online — NOT Pre-Recorded Videos
Why Learn Google Ads Course at St. Joseph’s Digital?
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Learn from Sugin Benzigar, a digital marketing trainer with 16+ years of industry experience, trusted by 1,500+ students since 2015, who has managed ₹7 crore+ in Google Ads media spend.
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Follow a detailed Google Ads syllabus that covers performance marketing, campaign structure, keywords, targeting, ad copy, landing pages, conversion tracking, ROAS, and Performance Max campaigns.
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Learn Google Ads practically by building and optimising a performance-focused Google Ads campaign.
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Affordable Google Ads Training: Practical live online training to help you create, optimise Google Ads campaigns, starting at ₹1,999. View course programs→
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Receive course notes and session recordings to revisit concepts and strengthen your learning after class.
Google Ads course covers Google's latest ad types like Performance Max
Get Google Ads Course Details
Why should you learn Google Ads in 2026
Google Ads is a valuable digital marketing skill for both career growth and business growth.
₹7.3 Lakh Crore in Google Advertising Revenue in 90 Days
Google generated around
₹7.3 lakh crore in advertising revenue in Q1 (jan - mar) 2026. That's ₹7.3 lakh crore in 90 days.
Of this, around
₹5.7 lakh crore came from Google Search & other advertising,
₹0.9 lakh crore from YouTube ads and
₹0.7 lakh crore from Google Network advertising.
As businesses continue to invest heavily in Google advertising, learning Google Ads, PPC, paid search and performance marketing can be a strong pathway to a career in digital marketing, with growing demand for skilled Google Ads professionals.
Reach High-Intent Customers Faster
Why wait for organic rankings when customers are already searching?
Google Ads helps businesses reach people actively searching for their products or services through paid search advertising.
Google and YouTube are present in 93% of consumer journeys in India where people discover a new brand, product, service or retailer.
With the right keywords, ads and targeting, businesses can turn search intent into website visits, leads and sales — without waiting for SEO or organic reach to grow.
Hear Directly From Our Students
Listen to what our real students say about this Practical Google Ads Course, how it benefited them.
Rated 5/5 on Google.
Trusted by learners like Antony Jona, Shriram, Senthil Nayagi, Sharda, Pravin, Abdul, Pavan and more than 1500 students, since 2015.
Listen to more than 20 students video testimonials before deciding
Google Ads Course Highlights
At St. Joseph’s Digital, you build a strong understanding of Google Ads and move into advanced campaign concepts across Search, Display and Performance Max. Learn through real-world examples and practical assignments, with campaign planning, keyword strategy, ad creation, and landing pages optimization.
14 Days of Live Google Ads Training
Build a strong understanding of Google Ads through our 10-day Fast-Track or 14-day Specialist program, with live weekday training covering paid search, campaign planning, keywords, bidding, targeting, optimisation and more.
Search, Display, Performance Max and Beyond
Learn multiple Google Ads campaign types, including Search, Display and Performance Max, along with keywords, ad creation, targeting and landing pages.
Learn Google Ads by Doing
Create ads in your own Google Ads account and plan and build a campaign from keyword research to campaign execution, with practical assignments throughout the course.
Additional Highlights of The Google Ads Course Include:
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Real campaign experience from ₹7+ crore in media spend - Know more about Trainer's Experience >
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Flexible session timings.
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Google Ads Course Completion Certificate - issued by St. Joseph's Digital.
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Course notes and class recordings for revision.
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Practical Google Ads assignments throughout the course.
Upcoming Batches for Google Ads course
Learn through practical instructor-led sessions with a trainer who brings 16+ years of digital marketing experience.
Note:
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All Google Ads training sessions are conducted live online on weekdays.
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All timings are in Indian Standard Time (IST, GMT+5:30). International students should check the time difference in their country before enrolling.
Batch Start Date | Batch Start Day | Batch Start Time |
|---|---|---|
29-Oct-2026 | Thursday | 7:30 PM |
15-Oct-2026 | Thursday | 8:30 PM |
30-Nov-2026 | Monday | 7:30 PM |
16-Nov-2026 | Monday | 8:30 PM |
Meet Your Google Ads Trainer
Sugin Benzigar
Sugin Benzigar is a digital marketing trainer with 16+ years of experience working across Google Ads, Google Ads, social media marketing, web analytics, and performance marketing.
He has managed Google Ads campaigns with media spends of ₹7+ crore across education, commercial real estate, retail, hospitality and manufacturing.
His experience includes Search, Display and YouTube campaigns, campaign planning, landing-page optimisation, lead generation and conversion-focused advertising. Know more about the trainer’s Google Ads experience ›
Having trained 1,500+ learners since 2015, Sugin’s approach is practical and clear: understand how SEO works, learn why each step matters, and build the confidence to apply it on real websites.
Google Ads Course Cost
Learn Google Ads practically, with expert guidance and training designed to deliver real-world advertising skills.
Included With Both Programs
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100% practical, live online training
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Create your own Google Ads account and learn to set up campaigns with step-by-step trainer guidance
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Training by a 16+ years experienced trainer
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Session recordings for revision
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Course notes and learning resources
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Practical guidance throughout the program
Brief Syllabus of Google Ads Course
7 Detailed Topics
From Google Ads fundamentals and account architecture to Search campaigns, landing pages, conversion tracking, metrics, Display and Performance Max
5 Practical Projects
Apply what you learn through practical Google Ads assignments, including creating ads in your own Google Ads account and working through campaign planning and execution.
Explore the key topics covered in our live online Google Ads course—from understanding paid search and customer search journeys to keyword research, campaign creation, bidding, targeting, landing pages, conversion tracking, optimisation, Display and Performance Max campaigns.
Below is a brief overview of the 7 Google Ads course topics. You can explore each module in detail or view the complete Google Ads course syllabus.
Want to learn Google Ads along with SEO, social media marketing, analytics, and more?
Explore our Complete Digital Marketing Course to see the full programme.
Topic 1: Understanding Google Ads as a Performance Channel
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Understand how Google Ads works for businesses.
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Learn customer search intent and the ad auction.
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Learn bidding, CTR, Quality Score and ad relevance.
Topic 2: Performance-Focused Account Architecture
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Learn how to structure Google Ads campaigns and ad groups.
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Organise keywords using match types and negative keywords.
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Set targeting and budgets for better campaign performance.
Topic 3: Creating & Optimizing Search Campaigns
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Create and structure your Google Ads account and Search campaigns.
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Write relevant Search Ads using AI-assisted ad copywriting and ad assets.
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Align ads with relevant landing pages to improve CTR.
Topic 4: Landing Pages for Performance
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Understand why landing pages matter in paid advertising.
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Create relevant, conversion-focused landing pages with strong message match.
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Improve user experience, calls-to-action and reduce conversion friction.
Topic 5: Metrics
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Understand key Google Ads metrics such as CTR, CPC, conversion rate and ROAS.
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Learn to evaluate cost, conversions, value and impression share.
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Analyse search terms to understand campaign performance.
Topic 6: Conversion Tracking & Measurement
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Understand conversions and set up conversion tracking.
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Measure leads, sales, conversion value and campaign performance.
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Evaluate ROAS and make better advertising decisions.
Topic 7: Other Google Ads Campaign Types
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Learn Display Advertising and audience targeting.
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Understand Performance Max campaigns.
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Know when to use different Google Ads campaign types.
Tools & Platforms You Will Learn During Google Ads Course
Google Ads is the platform used to run campaigns, whether the budget is ₹100 or ₹1 crore.
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What makes the difference is how the account is structured,
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which campaigns you choose,
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how you target and bid, and
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how you optimise performance.
This course focuses on the knowledge and strategy you need to use Google Ads effectively—not just how to operate the platform.
Google Ads Platform
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Google Ads — The primary platform used throughout the course for campaign creation, management and optimisation.
AI Tools
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AI Tools — ChatGPT and Gemini are used as supporting tools for generating and refining ad copy.
AI can help you create ad copy faster, but effective Google Ads campaigns still depend on keyword research, search intent, and the right campaign strategy.
Who Can Take This Google Ads Course?
You don't need prior knowledge of Google Ads or Search Engine Marketing to join this Google Ads course.
The programme starts with the fundamentals and gradually takes you through campaign planning, keyword research, ad creation, targeting, bidding, optimisation and measurement.
Whether you're looking to build a new skill, upskill in your current role or explore a new career path, you'll be guided throughout the programme.
Working Professionals in Digital Marketing
Already working in digital marketing, SEO or related roles?
Learning Google Ads can help you expand your skill set beyond organic search and social media and take on a wider range of digital marketing responsibilities.
This course provides a structured way to learn Google Ads from the fundamentals and apply it through practical assignments.
Career Changers
If you're considering a career in digital marketing, Google Ads can be a valuable skill to add to your toolkit.
You don't need to know SEM or Google Ads beforehand. We take you through the fundamentals step by step, helping you understand how campaigns work and build confidence in using Google Ads.
College Students & Graduates
Students from any college or academic background can take this course. You don't need prior experience with Google Ads or digital marketing.
The course introduces you to Google Ads from the basics and gives you an opportunity to develop a practical skill that can complement your studies and future career.
Google Ads Course Completion Certification
Receive a course completion certificate from St. Joseph’s Digital upon successfully completing the Google Ads Course program.
The certificate provides a formal record of your training and can be shared on LinkedIn and added to your professional profile.
Detailed Google Ads Course Syllabus
Our Google Ads course syllabus takes you from the fundamentals of Google Ads and customer search journeys to practical skills such as keyword research, campaign planning, ad creation, targeting, bidding, landing pages, conversion tracking, optimisation, and performance analysis.
The course is designed to help you understand Google Ads in detail and apply what you learn through practical assignments. You will build the confidence to plan, create and optimise real Google Ads campaigns and use Google Ads as a powerful digital marketing skill.
Topic1: Understanding Google Ads as a Performance Channel
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SEO is powerful, but businesses often need a faster way to reach customers who are already searching for their products or services. That's where Google Ads comes in. Also commonly associated with PPC or paid search advertising, Google Ads allows businesses to appear when potential customers are actively searching.
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Unlike organic search, paid search involves an advertising cost, which makes performance particularly important. Every click can represent money spent by the business, so running an advertisement is only one part of the job. The real skill is understanding whether that spend is producing the intended business outcome.
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You'll learn how business goals and advertising goals differ, how customers move through the search journey, and why metrics such as CTR, Quality Score and ad relevance matter. You'll also understand the Google Ads auction and how bidding, relevance and other factors influence ad visibility.
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Some of the topics covered include: Paid Search, Performance Marketing, Customer Search Journey, CTR, Quality Score, Bidding, Budget Allocation and the Google Ads Auction.
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This creates the foundation for approaching Google Ads as a performance channel, rather than simply as a platform for creating advertisements.
Topic 2: Performance-Focused Account Architecture
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A successful Google Ads campaign starts before the first advertisement is written. If keywords with different meanings, customer needs or search intent are placed together without a clear structure, it becomes much harder to create relevant ads and measure performance properly.
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You'll learn how to organise a Google Ads account into campaigns and ad groups, and how to group related keywords so that each ad group represents a clear theme. You'll also understand match types and negative keywords, which help control which searches can trigger your advertisements.
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The structure also considers factors such as geographic targeting, audience targeting and budget allocation, allowing campaigns to be organised around specific business requirements.
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Some of the topics covered include: Google Ads Account Structure, Campaign Structure, Ad Groups, Keyword Grouping, Match Types, Negative Keywords, Geographic Targeting and Budget Allocation.
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The objective is to understand why campaign architecture matters and how a well-organised account provides a stronger foundation for optimisation.
Topic 3: Creating & Optimizing Search Campaigns
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Once the account structure is ready, the next challenge is connecting the right search with the right advertisement. A customer searching for a specific product or service should see an advertisement that is relevant to what they are looking for.
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You'll learn how to create Search Ads, organise keywords and ad groups, and develop advertisements that are relevant to the customer's search. You'll also explore AI-assisted ad copywriting, ad assets and the relationship between the advertisement and the landing page.
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The focus is not simply on writing attractive ad copy. It is about creating alignment between the keyword, search intent, advertisement and landing page.
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Some of the topics covered include: Search Ads, AI-Assisted Ad Copywriting, Ad Relevance, CTR, Ad Assets, Landing Page Relevance and Ad-to-Landing-Page Alignment.
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This helps you understand how the different parts of a Search campaign work together to support better performance.
Topic 4: Landing Pages for Performance
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Getting a customer to click an advertisement is not the end of the journey. The landing page needs to continue the experience created by the advertisement and make it easy for the visitor to take the intended action.
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You'll understand why landing page relevance and message match matter in paid advertising, and how the advertisement, customer expectation and landing-page content should work together.
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The module also looks at conversion-focused landing pages, calls-to-action and landing-page user experience, including the different types of friction that can prevent a visitor from completing an action.
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Some of the topics covered include: Landing Page Relevance, Message Match, Conversion-Focused Landing Pages, Call-to-Action, Landing Page User Experience and Reducing Friction in the Conversion Process.
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The aim is to understand that Google Ads performance doesn't depend only on the advertisement. What happens after the click matters too.
Topic 5: Google Ads Metrics & Performance Analysis
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You can run a campaign without knowing whether it is actually performing well. But managing advertising spend requires you to understand what the numbers are telling you.
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This module introduces the key metrics used to evaluate Google Ads campaigns and helps you understand what each metric actually represents. You'll look beyond clicks and impressions to understand whether advertising activity is contributing to meaningful business outcomes.
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You'll explore metrics such as CTR, CPC, Conversion Rate, Cost per Conversion, Conversion Value, ROAS, Impression Share and Quality Score, along with search terms analysis.
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Some of the topics covered include: CTR, CPC, Conversion Rate, Cost per Conversion, Conversion Value, ROAS, Impression Share, Quality Score and Search Terms Analysis.
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Understanding these metrics helps you identify where a campaign may need attention and provides a stronger basis for campaign optimisation and client performance reporting.
Topic 6: Conversion Tracking & Measurement
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Clicks and traffic tell only part of the story. A performance marketer needs to know what happened after the click.
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This module focuses on conversion tracking and measurement, helping you understand how businesses measure actions such as leads and sales generated through Google Ads.
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You'll learn what a conversion is, how conversion tracking is set up, and the difference between primary and secondary conversions. You'll also understand how conversion value can be used to evaluate campaign performance and measure return on advertising spend.
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Some of the topics covered include: Conversion Tracking, Measuring Leads and Sales, Primary vs Secondary Conversions, Conversion Value, Campaign Performance and ROAS.
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The focus is on connecting advertising activity with measurable business outcomes rather than evaluating campaigns only by the number of clicks they generate.
Topic 7: Other Google Ads Campaign Types
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Google Search is an important part of paid advertising, but Google Ads extends beyond the search results page. Different campaign types serve different objectives, audiences and stages of the customer journey.
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You'll get an understanding of Display Advertising, content targeting and audience targeting, along with Performance Max campaigns and the situations in which different campaign types may be appropriate.
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The goal is not simply to learn more campaign formats. It is to understand when a particular campaign type makes sense for a business objective and how it fits into a broader performance marketing strategy.
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Some of the topics covered include: Display Advertising, Content Targeting, Audience Targeting, Performance Max Campaigns and Choosing the Right Campaign Type.
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Practical Activity: Build and Optimize a Google Ads Performance Campaign.
Already Exploring Google Ads? Here's What Pairs Well With It
Already thinking about Google Ads? Here's how it connects to the rest of performance marketing.
Google Ads Career Opportunities and Salary
Google Ads is a specialised performance-marketing skill used to generate leads, drive sales and measure advertising results.
As businesses invest more in digital advertising, it opens opportunities in PPC, SEM and digital marketing.
Google Ad skill sets are relatively one of the highest paying skillsets when comparing to SEO roles and social media roles. with freshers receiving and average of 2.5 to 4.5 LPA
Google Ads (Paid ) Roles You Can Apply For After Course Completion
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Google Ads Executive
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PPC Executive
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SEM Executive
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Performance Marketing Executive
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Paid Search Executive
Google Ad Roles Salary (in ₹) for Freshers (0 to 1 years experienced) in Various Indian Cities
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Chennai - 2.7 to 4.0
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Bengaluru - 3.0 to 4.5
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Mumbai - 3.5 to 5.0
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Hyderabad - 3.0 to 4.5
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Delhi NCR - 3.0 to 4.5
All the Google Ads (Paid ads/ PPC/SEM executive) fresher salaries are mentioned in Indian Rupees and in Lakhs Per Annum (LPA). Updated as on September 2026. Based on data from Hyring, Indeed and Glassdoor
Google Ad Roles Salary (in ₹) for 3 Years Experienced Professionals in Various Indian Cities
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Chennai - 4.5 to 7.0
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Bengaluru - 5.0 to 8.0
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Mumbai - 5.0 to 8.0
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Hyderabad - 5.0 to 8.0
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Delhi NCR - 5.0 to 8.0
All the experienced Google Ads professional (Paid ads/ PPC/SEM analyst/Sr. analyst) salaries are mentioned in Indian Rupees and in Lakhs Per Annum (LPA). Updated as on September 2026. Based on data from Hyring, Indeed and Glassdoor
Google Ads Course Combo Offers
Want to build more than one digital marketing skill? Choose a course combo and save ₹3,000.
Combo Offer 1: SEO Course + Google Ads Course
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Learn how to grow visibility through both organic Google Search and paid search advertising.
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Save ₹500 when you enrol in both courses.
Combo Offer 2: Google Ads Course + Meta Ads Course
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The ultimate skillset in paid advertising, learn how to create visibility and reach audience with high intent.
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Save ₹500 when you enrol in both courses.
Note: The combo offer is valid when you register for both courses on the same day as your first enquiry.
About Google Ads (Search Engine Marketing)
What Is Google Ads?
Google Ads is one of the most popular and powerful advertising solutions—not only from Google, but in digital advertising in general. It enables businesses to reach a highly relevant audience from the moment their ads start running, without having to wait for organic rankings to build as they do with SEO.
Launched as Google AdWords on October 23, 2000, Google Ads has now been around for 26 years. When it launched, text ads on Google Search were the primary paid advertising format. Google Display campaigns followed around 2005, and the platform has since expanded to include
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Performance Max,
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Local Ads,
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App Ads,
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Demand Gen and
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YouTube campaigns,
addressing a wide range of advertising objectives.
Modern day Google Search Ads - being shown on Search Engine Results Page
search Query: Office space for rent in chennai
Sponsored results from advertisers like
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Incuspaze
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Regus
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The Executive Centre
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JLL
are shown in SERP
How Has Google Ads Evolved?
Interestingly, when Google launched AdWords in 2000, it initially used a CPM model. Google began adopting the CPC model in 2002, allowing advertisers to pay based on clicks.
From the beginning, Google focused heavily on ad relevance, giving relevant ads the opportunity to compete effectively rather than simply favouring advertisers willing to pay the most. This focus on relevance has remained an important part of how Google Ads works.
Google Display Ads - showcasing an ad from Adobe in Techcrunch.com
Who Uses Google Ads?
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Google Ads is trusted by millions of businesses around the world, including small businesses, startups, e-commerce companies, large brands, agencies and in-house marketing teams.
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Businesses use Google Ads to generate enquiries, drive sales, attract customers and grow their business by reaching people who are actively searching for relevant products and services.
What Is the Cost to Run Google Ads?
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There is no fixed cost to run Google Ads. Advertisers decide how much they want to spend, while the actual cost can vary based on keywords, competition, industry, targeting and campaign objectives.
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According to WordStream, the current global average CPC stands at around $5.42. While CPCs have increased as competition on the platform has grown, the value Google Ads provides to businesses has continued to make it an important advertising channel.
How Big Is Google Ads Today?
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Google Ads has grown dramatically since its launch. Google generated around ₹7.3 lakh crore in advertising revenue in just 90 days in 2026, compared with ₹661 crore for the entire year in 2000.
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The growth from ₹661 crore in an entire year to ₹7.3 lakh crore in just 90 days shows how dramatically Google’s advertising ecosystem has expanded over the past 26 years.
Why Do Businesses Continue to Use Google Ads?
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The fundamental advantage of Google Ads remains simple: businesses can reach relevant customers when they are already searching or showing interest in what they offer.
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With the right keywords, targeting, bidding, ad relevance, landing pages and optimisation, Google Ads can turn customer intent into measurable clicks, enquiries, sales and revenue—making it one of the most important performance-marketing channels for businesses today.
Learn Google Ads from a trainer with real industry experience
With 16+ years of digital marketing experience, Sugin Benzigar has managed Google Ads campaigns across multiple industries and business objectives, including lead generation, sales and brand promotion.
Having spent more than ₹7 crore on media spends, his experience covers Search, Display and YouTube advertising, with campaigns built around real customer searches, keywords and business goals.
A few sample projects and Google search, Display and YouTube campaigns are mentioned below:
Commercial Real Estate
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Workafella — Google Ads campaigns focused on lead generation for commercial office spaces, targeting searches such as “office space for rent in Mumbai.”
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Riah Towers, Sharjah — Campaigns targeting property searches such as “2 BHK house for sale in Sharjah.”
Education and training
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Mazenet Solutions — Campaigns for competitive searches including “Java training in Chennai” and “CCNA training in Chennai.”
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SAP ABACUS — Campaigns targeting searches such as “abacus training for kids” and “best abacus school in Chennai.”
Consumer Products & E-commerce
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Viveks — Google Ads campaigns for summer, festive and evergreen product promotions.
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Robocook — Sales campaigns using Google Ads to promote electric cooking products.
Beauty & Bridal
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Vurve Salon — Lead generation campaigns for bridal makeup, targeting searches such as “bridal makeup for women.”
Hospitality
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Xanadu — Campaigns targeting hospitality searches such as “homestay in Masinagudi.”
Software & Security
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K7 Antivirus — Sales-focused campaigns targeting searches such as “best antivirus for Windows 10.”
He has also managed Google Search, Display and YouTube campaigns for brands and businesses including GBR TMT, Palam Silks and Rebel Pads, across different campaign objectives and audiences.
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